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HP was always admired as a great technology innovator. The company invented and produced many breakthrough products. HP’s marketing efforts were not always so highly thought of. When the museum’s curator started with HP marketing in 1984, an industry colleague told him that “HP is the kind of company that would sell sushi as cold, raw fish for dinner”. After considerable thought, the curator realized that he could never have come up with anything that GOOD!

 




1960s
1970s
1980s
1990s



You be the judge of our Hewlett-Packard print advertisements:


1960s

1966

Hewlett Packard Datamec Division for peripherals that are more efficient, dependable, economical for the computer manufacturer, for the computer user. D2020, D3030, D3029.

1968

Is it possible to get a really good computer for less than $10,000? 2114A.

A measure of progress. How to bridge the whole computational gap. 2114A, 9100A, 2000A.

Some computers baffle even the most experienced scientist. Others are a snap. 2114A.

A measure of progress 1) Solid state light bulbs. 2) How to bridge the whole computational gap. 9100A, 2114A, 2000A.

Powerful Genie, $4900. 9100A.

The new emancipator. 9100A.

Emancipate your time. New HP Stat-Pac makes system 9100 your personal statistician. 9100.

1969

This man (in a boat) is running his own business....time share. 2000A.

New computing expressway. 9100A.

What are computerized systems looking for?  2005A RTE Computer.

Some small computers aren't delivered. They're abandoned. 2114A, 2116B.

Frequency measurements mean a safe launch for Saturn. A pinpoint re-entry for Apollo?  2115A.

The emancipator becomes a show off?  9100A and 9125A plotter.

If your time-share bill runs over $2300 per month, you're being had?  2000A.

Measurement display spots trends in the commodity market. Stops bullets from ruining the 6 o'clock news. Takes the pain out of learning impedance.  9100A and 9125A plotter.

If you had ordered our time share system, you'd be in business today. 2000A.


1970s

1970

If you’ve been waiting for someone to build a low-cost tape drive with Hewlett-Packard quality, HP just did. 7970A tape drive.

What can computerized systems do to improve your life...or extend it? How to make the sound of music sweeter. 9500A.

Our computer should work perfectly with your instruments. Becasue we probably made many of them in the first place. 2114B and 2752A terminal.

The Emancipator, start of the small computing system. 9100A, 9120 printer, 9125A plotter.

Evaluating performance is Continental's business. For their own needs they selected our real-time system. 2005A.

Some things are changing for the better. New ways to bypass the big computer. 9100A, 9120 printer, 9160A card reader.

Time-share terminals can now draw their own conclusions. 7200A Plotter.

Don't be a go-between. Let your computer and instruments communicate directly. 2570A Coupler/Controller.

You can spend three weeks programming your next test. Or you can spend three days. Data Acquisition and Control Executive.

It's made time-sharing a graphic art. 7200 Plotter.

Now the Emancipator computes, plots and PRINTS QUIETLY. 9100A, 9120 printer, 9125A plotter.

Some new developments are changing things for the better: the computer offers the scientist relief from the laboratory grind. 2115A.

This is no place to have problems with a real-time system. That's why Scripps chose ours. 2005A.

Some things are changing for the better. Turn your desk calculator into an on-line data handling system. 9100B, 9160A card reader, 9125A plotter.

Computer downtime could cost this user his share of a multi-billion market. That's why he depends on Gerber Scientific and Hewlett Packard. 2114B.

Here's another good reason our time-share system is the most popular around: 90-day delivery! 2000A.

Last year, this ad offered you the best time-share buy on the market. Now, we've got an even better deal. Our new system handles twice the users for just $3117 a month. 2000B.

Now, there's a better way. Our new DOS brings batch processing costs down to just $765 a month. Disc Operating System.

1971

The fastest, toughest disc drive in the industry. HP's got it. And the most compact, most reliable 1600 CPI tape unit. We've got that too. 7900 disc drive and 7970 tape drive.

Some things are changing for the better. For picky people with particular problems: a design-your-own calculator. Want to wield more power? Use a computer that has more connections. 9810A and 2100A.

Some things are changing for the better. A design-your-own calculator: plug-in solutions to particular problems. 9810A.

1972

Some things are changing for the better. Computer proliferation: a better way to control it. 3000. 2100A.

Some things are changing for the better. A sendor-based system that makes real sense. 9600A.

Some things are changing for the better. And now, model 30: the world's most powerful and versatile calculator. 9830A and 9866A printer.

Some things are changing for the better. Powerful new programmable calculator converses in simple algebraic language. 9820A.

Some things are changing for the better. Making the computer fit your problems. 2100A.

HP offers OEMs more. Like a thoroughly modern mini, with Writable Control Store. 2100.

HP offers OEMs more. Like a complete family of mass-storage peripherals. 7900, 7901 disc drives and 7970 tape drive.

For the really tough applications, OEMs like Magnavox choose HP. 2100A.

1973

For the really tough applications, OEMs like VIDAR choose HP. 7970E tape drive.

Meet the HP 2100S computer. Specifically designed for solving system problems. 2100S.

1974

And a computer system that’s more accessible to people. 3000.

Piece by piece, HP's new 21MX Series. Minis no other OEM supplier can offer at any price. 21MX.

The new 21MX Series for OEMs. Plug-in instruction sets and 4K RAMs. The end of the dead-end computer. 21MX.

If you want to get more out of your lab, put the Scientific/310 into it. HP minicomputers. They work for a living. 310 based on 2100 computer.

Now Hewlett Packard makes selecting your next terminal an open and shut case. 2640A terminal.

This OEM asked us to hide in his systems. 21MX-K Series miniprocessor components. Now what can we do for you? 21MX.

Think what you can do with 4.8 million bytes of memory in a desk-top computing calculator. 9830A. 9880B disc drive.

Complex statistics calculated at the touch of a few keys. The HP 9805 gives printed or plotted answers to these stat problems at the touch of a single key. 9805.

1975

HP-IB, a new way of interfacing. HP-IB.

Now a Hewlett Packard 21MX computer for OEM's who think big. The M/30 processor. 21MX M/30.

Increase productivity with distributed computers. Over 50 companies do it with HP systems. HP distributed systems. They work for a living. 21MX - plant monitoring and control.

Powerful and friendly.The Hewlett-Packard RTE-III operating system. Check it out. HP minicomputers. They work for a living.RTE-III.

HP 3000CX mini data centers. HP minicomputers. They work for a living. 3000CX.

Hewlett-Packard's new CRT terminal: the intelligent next step. 2640A terminal.

Digital image processing system unlocks earth's secrets from satellite data. 3000CX.

A new standard communications link that facilatates conversation among instruments. HP-IB.

HP announces 8K words for $990. OEMs, this 30% price cut clears the air about 4K RAM memories. 21MX memory.

15,000,000 bytes plus a 32K word computer. $17,655. The new HP MX/65 DISComputer. 21MX M/20.

Highly autonomous, mini data station saves computer time and data transmission costs. 2644 terminal.

Hewlett-Packard introduces DISCU/15 for OEMs. Fast. Tough. And Smart. DISCU/15 7905 disc drive.

A powerful new desk-top programmable that gives you four dimensions of computation. 9815.

1976

New HP display station: extensive stand-alone capability plus data communications capability. 2645A terminal.

This OEM asked us for a head start. Now what can we do for you. MX/65 Management Systems Technology.

This OEM asked us to be tough. Now what can we do for you. 21MX Magnavox.

There's been a lot of talk about computer networks. Hewlett Packard's speaks for itself. Networked computers.

These OEM suppliers know they can't fight facts. Now, what can we do for you? 21MX with 16K memory.

The HP 2644A mini datastation. A new kind of terminal. 2644A terminal.

You can't make money on it until it's gone. When the problem is getting the goods out, a Hewlett-Packard 9600MX Measurement and Control System can make the critical difference.9600MX.

New information gathering and processing techniques hold high hope for improved management of our renewable resources. 3000CX.

Before our board tester works for you, it had to work for Bill Harris. DTS-70.

Hewlett-Packard announces the 3000 Series II. A computer advance that could set a new data processing price/performance standard for you. 3000 Series II.

This OEM asked us to give him the works. Now, what can we do for you? 21MX Canadian Marconi.

Announcing Hewlett-Packard's real-time minicomputer. Your powerful connection to easier automated testing. 21MX with HP-IB.

The new optical mark readers from Hewlett-Packard. We put a lot more into our hardware, so you can get more out of your cards. 726X card reader.

When we sell you our new terminal, we're selling you.......Another advance in computer technology from Hewlett-Packard. 2645A terminal.

Real-time response in many different situations. 3070 terminals.



Form fitting. 2640, 2644 terminals.

Now HP makes available microprogrammable computer power in component form. 21MX-K.

The Hewlett Packard 21MX sets a new price/performance standard. Announcing 16K word memory with parity for $1386 21MX.

The HP 9825 non-pareil desk-top computing/controlling system is magnified in power by new accessories. 9825A. 9885M disc drive.

Hewlett-Packard offers for the first time (ever) full-power APL on a relatively small general-purpose computer. 3000 Series II and APL.

1977

Can your computer system pass this test? Performance comes in three sizes: HP 1000 models 20, 30 and 80. 21MX E-Series.

HP's terminals: smart, but simple. 264X terminals.

The computer Catch-22. What do you do when you get too big for your small computer, but you're still too small for a big one? 3000 Series II.

Complete systems. Real-time. Timeshare. Multi-drop. Error-free communications. Remote control of all HP-IB devices. 3070 terminals.

Individually excellent. Together....superb! like instrumentation with the HP-IB interface. HP-IB.

Small wonder: a breadbox-size computer with up to 1 million bytes of fault control, semiconductor memory at 5 cents a byte. 21MX.

Instrumentation interfacing: how does your real-time computer measure up?21MX and HP-IB.

A quick memory test. HP 1000 and RTE.

Processor growth: can your small computer make the upgrade? HP 1000.

Hard copy made easy. 2631 and 2635 printers.

This HP computer advance automates financial reporting and doubles as a scientific problem solver too. 9896 and 9871A printer.

HP introduces a low-cost graphics terminal with interactive alphanumeric capabilities. 2648A terminal.

A new line of small computer systems with all the facilities needed to become departmental servants. HP 1000.

Hewlett-Packard announces the first microprocessor chip from its silicon-on-sapphire LSI technology. Silicon-on-sapphire.

HP's new System 45: an efficient way to handle a small department's computing needs. 9845A.

New graphic plotter performs in four colors and cuts data communications costs dramatically. 7221A plotter.

The HP-01: a new kind of "time machine" you wear on your wrist. This little box is a computer conserver. HP-01 watch and 2240A measurement control.

Hewlett-Packard brings a bright new look to low-cost graphics. 2648A terminal.

Database management: is your small computer on the right track? IMAGE/1000.

Performance: has your operating system got what it takes? 1000 and RTE.

1978

A powerful new HP computer system with a high-speed floating point processor and a new real-time executive operating system. 1000F.

From only 90 seconds of transmission time, HP's new graphic plotter drew this chart in four colors, picked up its pens and put them away. 7221A plotter.

You're looking at a calculator, an alarm clock, a watch, a stopwatch, and a 200-year calendar for your wrist. What's really special is what you can't see. Ad contributed by Michael John, NSW. HP-01 watch.

A powerful new HP computer system with a high-speed floating point processor and a new real-time executive operating system. 1000F.

Design your smart product fast. Start your microprocessor-based product with HP's 2649A. 2649A terminal.

Introducing the HP 1000 model 45. A powerful number cruncher that won't break your budget. 1000 Model 45.

System 45: Our friendly computer could speed through your tough technical problems.....if the boss would just get finished with his. 9845A.

HP measurement and computer advances extend your possibilities. SBS extends frontiers in interactive data communications via satellitewith the help of HP computers. 3000 Series II.

HP measurement and computer advances extend your possibilities. The HP 300. An innovation that puts high-powered, flexible computing into a small, compact console. HP 300.

HP measurement and computer advances extend your possibilities. Meet HP's new intelligent graphics terminal. It's programmable, and it speaks BASIC. 2647A terminal.

HP measurement and computer advances extend your possibilities. For the first time, long-axis precision plotting and matrix printing on a single machine. 7245A printer.

Man cannot live by batch alone. That's why so many companies are firing their small batch systems and hiring the HP 3000. 3000 Series I.

Schnell. Leistungsfaehig. Die neue HP3000 Series III. German ad for 3000 Series III. Ad contributed by Helmut Reinhardt, Germany.

HP measurement and computer advances extend your possibilities. How to operate more confidently in an increasingly digital world 3000 Series II. Ad contributed by Helmut Reinhardt, Germany.

Hewlett-Packard computer advances deliver results. You to can rely on results from a working partnership with Hewlett-Packard. MFG/3000. Ad contributed by Helmut Reinhardt, Germany.

How can you tell if distributed processing will work for you? Look at the job it's done for us. 3000 Computers. Ad contributed by Helmut Reinhardt, Germany.

Our friendly computers take a lot of the snarls out of automating instruments. 9845 connecting to instrument rack.

Introducing HP's System 35. Under its friendly exterior lurks the power of a minicomputer. 9835A.

Extend Your Possibilities. The HP 250: a new easy to use small business computer with true database management that adapts to your existing organization. HP 250.

Hardcopy made easy. Fast, efficient and economical; the new printer and printing terminal from Hewlett Packard. 2631 and 2635 printers.

1979

HP presents visual aids for our visual age. Four easy ways to get hard copy. 2647, 9872, 7225, 9874, 2631 and 7245.

The brains behind some very smart OEMs. Hewlett-Packard's 2649 terminals are making a lot of OEMs look good these days. 2649 terminal.

75% of our real-time computers go to OEMs. No wonder we give them such good support! 1000 Series.

Hewlett-Packard ends the computer compromise. Now you don't have to put up with a computer that doesn't really fit your needs or shop around hoping to find one that does. HP has created a range of business systems, priced from £15,000 to £150,000 designed to work the way you work. HP 250, 300 and 3000 Computers. Ad contributed by Helmut Reinhardt, Germany.

Hewlett-Packard ends the computer compromise for business OEMs. HP 250, 300 and 3000 Computers. Ad contributed by Helmut Reinhardt, Germany.

Wirklich aussergewoehnlich. Der neue HP 300. German ad for HP 300. Ad contributed by Helmut Reinhardt, Germany.

The 3.1 cents-a-byte memory. HP 1000 fault tolerant memory. Ad contributed by Helmut Reinhardt, Germany.

HP's OEM-compatible computers and discs: the start of something big. 1000 F-Series, 7906 disc drive.

Why buy a technical computer from a stranger, when you can buy one from Hewlett Packard? (HP 1000 family including peripherals and terminals). Page 1 . Page 2.

HP presents a computer network for manufacturers. Start today. Expand tomorrow. DS/1000.

HP measurement and computer advances extend your possibilities. New HP training aid teaches how microcomputers work and how to troubleshoot them when they don't. 5036A microprocessor lab.

HP measurement and computer advances extend your possibilities. The HP 3000 Series 33 computer system. Another innovation that, through advanced LSI technology, delivers major business system capability in a desk-styled package. A new printer and printing terminal: each sets a new performance/price standard. D3000 Series 33, 2608A printer, 2621P terminal.

HP measurement and computer advances extend your possibilities. Hewlett-Packard introduces another powerful computer, with interactive graphics, that sits on your desk. 9845B.

HP measurement and computer advances extend your possibilities. Series 30: the new, lowest-priced member of the HP 3000 computer family. 3000 Series 30.

HP measurement and computer advances extend your possibilities. Factory data collection made economically viable. DATACAP/1000, 307XA terminals.

Now even more problem-solving power at your fingertips. Introducing HP's new System 45B. 9845B.

The more you demand from a computer, the more you should look at HP. 98XX desktops, 1000, Communications.

Assemble your own measurement system in weeks instead of months.....with HP's 119 different system-designed instruments and computers. HP-IB.

A computer system is only as good as the terminals it supports. Terminals, Printers, Plotters.

Ads on 5 consecutive pages promoting 21MX computers. A quick memory test. Performance: has your operating system got what it takes? Database management: is your small computer on the right track? Instrumentation interfacing: how does your real time computer measure up? Processor: can your small computer make the upgrade?


1980s

1980

They’re solving big problems. But, not on a big computer. 9845. 9874A digitizer, 9872A plotter.

HP introduces the matrix machine. 1000 F-Series.

Not bad for the first day. Computer graphics. 2647A terminal.

HP presents the manufacturing software you might have developed yourself. DATACAP/1000 software. Ad contributed by Helmut Reinhardt, Germany.

Now high-performance graphics for minicomputer-based systems don't have to be expensive. HP's 1350S display system provides high speed, interaction, brightness and high resolution.....at a low cost. 1350S graphics display.

Announcing the HP 1000 L-Series computer. Separate I/O processors let the CPU concentrate on computation. 1000 L-Series.

The HP-85 Personal Computer For Professionals. HP-85.

What if you chose HP products to enhance your productivity? For example: PASCAL/1000, a modern computer language that makes programs simple to write, easy to debug, and inexpensive to maintain. For example: HP's new digital wand. It reads bar codes and transforms them into data a microprocessor can understand. PASCAL/1000, HEDS-3000.

What if you chose HP products to enhance your productivity? For example: a very BASIC computer with interactive graphics, expandable memory, optional peripherals, and interfacing potential disproportionate to its modest price, designed to give your personal productivity a lift . HP-85.

What if you chose HP products to enhance your productivity? For example: The HP 45C computer system can color your thinking (and vice-versa) 4913 ways. 9845C.

What if you chose HP products to enhance your productivity? For example: Now you can create and manage technical databases on the HP 9800 System 45 computer - with HP's award-winning IMAGE database management.. 9845 and IMAGE database.

Introducing HP-85. A NEW WORLD OF PERSONAL-PROFESSIONAL COMPUTATION. HP-85.

Think system. Grow systematically. HP-85. HP-85.

The HP-85 Personal Computer For Professionals. HP-85.

Hewlett-Packard announces another small breakthrough. The two-board, 1/2 megabyte microcomputer. 1000 L-Series.Page 1 . Page 2.

1981

HP presents graphic improvements in engineering productivity. HP graphics and peripherals.

Integrated graphics, full screen editing, friendliness, expandability, HP software, 12-digit accuracy, portability. Hewlett Packard put it all together. HP-85.

What if you chose Hewlett-Packard as a resourceful computer partner? A new price/performance standard for distributed processing: the HP 3000 Series 44 computer system. And a new intelligent printing system to generate the information you need in exactly the form you want it. 3000 Series 44, 2680 printer.

What if you chose Hewlett-Packard as a technical computer partner? (Nikon, Boeing). 1000 model 5, 3000/44, 9845.

What if you chose Hewlett-Packard as a technical computer partner? (Nikon, Spectra Physics). 1000 model 5, 3000/44, 9845.

What if you chose Hewlett-Packard as a technical computer partner? (Sun, GCA). 1000, 125, 9845.

Small computer friendliness vs. big computer power. HP's new computer systems end the compromise. 9826, 9845.

Meet HP Series 80: Hewlett Packard's new one-on-one computing systems for professionals. HP-85 and Visicalc.

There's more behind Hewlett Packard's microcomputer than $50 million worth of software. Full system support. (HP 1000 L-series Model 5)Page 1 . Page 2.

There's already $50 million in software behind the HP 1000 L-Series microsystem. What we added makes it look even better. Low-cost, high-performance graphics. (HP 1000 L-series Model 5, Graphics/1000-II)Page 1 . Page 2.

Small computer friendliness vs big computer power. HP's new computer systems end the compromise. (9826 and 9845)Page 1 . Page 2.

1982

If you're looking for an OEM microcomputer with real-time software, we've got one that's just your speed. A million instructions per second. Announcing the HP 1000 A-Series. Page 1 . Page 2.

We spent years fine-tuning our controllers to work with all these instruments. It'll take you about ten minutes. 9826.

The engineer's personal computer. Improving the engineer's productivity is another way HP computers help manufacturers sharpen their competitive edge. 9836.

What if you chose Hewlett-Packard as a technical computer partner? (Sun, Corning).  1000, 125, HP-85.

What if you chose Hewlett-Packard as a technical computer partner? (AMP, Ag Surveys). 1000, 125, HP-87, HP-85.

In 1981, Hewlett-Packard announced the world's densest computer chip. Today, it's the heart of a 32-bit computer so affordable your top engineers and scientists can have their own mainframes. 9020.

What if you chose Hewlett-Packard as a technical computer partner? (Foxboro, Corning). 1000, HP-85, 125, 41 and peripherals.

What if you chose Hewlett-Packard as a technical computer partner? (M/A-COM, Likoff Cardivascular). General.

Which personal computer can make you better at what you do best? HP-87.

Our 450,000-transistor, one chip, 32-bit CPU. 9020.

How to turn your HP-41 into a handheld computer. Introducing the Hewlett Packard interface loop. HP-41 and HP-IL.

The new HP 1000 Model 65: you'd think you were sitting at a mainframe. 1000 Model 65.

Hewlett Packard on the professional use of personal computers. There's a considerable difference between the one-size-fits-all computer and one that really fits. 41, 85, 87, 9826, 9836, 7470.

1983

High-quality colour display. 2627A terminal.

What if you chose Hewlett-Packard as a business computer partner? Union Carbide, Waterman: 1000s and 3000s.

When users rated their computers' communications, guess which name came through loud and clear? 3000 HP/DSN. Ad contributed by Helmut Reinhardt, Germany.

Think of your business in 1993, before you choose a computer for today. 3000.

Hungry for Power? The HP 9816 plus Context MBA. 9816.

The engineering productivity network. Presenting your broadest choice of engineering workstations anywhere. From a low-cost personal computer to a powerful 32-bit system. Series 200 and 500 computers.

What if you chose Hewlett-Packard as a technical computer partner? (Union Carbide, Likoff Cardivascular). 1000, 3000.

How two pens can become your best presentation tools. New low price only $1,095. 7470A plotter.

How HP business graphics can be the key to your success. 7475A plotter.

Presenting HP Menu (for 3000 users). Bon Apetite. HP Menu.

Introducing four very well mannered HP printers. And four new prices that really make the grade. 2563, 293X printers.

The world's densest computer chip is now at the heart of the world's most affordable 32-bit computer. 9020.

Hewlett-Packard's new personal computer is up to 5 times faster than IBM's. And half the size. 9816.

Save Dollars. Reduce backup time. The 7976A tape drive is your answer to big disc backup. 7976A tape drive.

1984

Grow Smarter. You've outgrown your (IBM) System/34. Now what? 3000.

They talk to each other. The Portable (in the foreground of an IBM PC). Portable.

Hewlett-Packard presents the PC system that lets you figure the figures, plot the graph, print the report, and when you get to your hotel, change everything. 150, LaserJet, ThinkJet, Plotters.

The single solution for both sides of your company. HP 3000 and AdvanceNet.

Announcing the Touchscreen Personal Computer. The Hewlett-Packard 150. 150.

What should you expect from a working partnership with HP? (Clay Hospital, Fairview Hospital) 3000.

What should you expect from a working partnership with HP? (American Cyanamid Medical Group, M/A-COM) 3000.

What should you expect from a working partnership with HP? (Five companies) General.

What should you expect from a working partnership with HP? (Container Corporation, Fairview Hospital) 3000

Beyond PCs: The personal productivity center. 3000, 150, Portable.

Hewlett-Packard touches off a surge in office productivity. The personal productivity center. 3000, 150, software.

What should you expect from a working partnership with Hewlett-Packard? Your long term needs addressed. More than computers. Quality beyond products. R&D that protects your investment. Satisfaction based on 45 years of meeting exacting customer needs. Productivity, not promises.

Hewlett-Packard delivers the single solution for both sides of your company. 3000, personal productivity center, AdvanceNet. Page 1, Page 2, Page 3, Page 4.

Is your office operating at a crawl....when it could be flying? 150.

1985

Bring your company’s presentation graphics into the computer age with best recommendation you can make: Hewlett-Packard. Small-format plotters.

Hewlett Packard presents the PC system that lets you figure the figures, plot the graph, print the report and when you get to your hotel, change everything. 150, LaserJet, ThinkJet, 747X.

When running 3 shifts a day, 6 days a week, we can't afford to have our dreafting plotter fail. That's why we bought Hewlett-Packard. 7585 plotter.

What should you expect from a working partnership with Hewlett-Packard? (Crown Zellerbach, Westinghouse). 3000.

What should you expect from a working partnership with Hewlett-Packard? (Ford Aerospace, Mt Carmel East Hospital). 3000.

A business partnership with Hewlett-Packard: helps ETC Corporation reduce chemical analysis costs by one third and double productivity, helps Container Corporation of America improve response time to customers and save $600,000 a year. 3000.

A business partnership with Hewlett-Packard delivers quality beyond products, R&D that protects your investment. General.

It's a small miracle how HP put 656K of memory, Lotus 1-2-3, word processing, a telecommunications modem, and complete IBM connectability into a 9-pound computer. The Portable.

When Hewlett Packard developed a personal computer printer that uses a quiet jet of ink, prints 150 characters per second, and costs only $495, the word travelled fast. ThinkJet printer.

When Hewlett Packard used laser technology to bring your personal computer a letter-quality printer that operates at up to 300 characters per second, the word travelled twice as fast. LaserJet. LaserJet printer.

What should you expect from a working partnership with Hewlett-Packard? Ford Aerospace - Instruments, Crown Zellerbach - 3000s.

1986

An affordable, easy way to automate testing! HP PC Instruments.

Get the best terminal for your system. 2392A, 2393A, 2397A terminals.

Join the Great HP Plotter Hunt. 7585B.

Put your system into high gear with the HP 7978B tape drive. 7978B tape drive.

What if....Your printer was a silent partner? QuietJet and QuietJet Plus.

The new 35401A can change its own tapes. More than 100 Mb to back up?. 35401A tape drive.

Introducing the total office solution. A complete office system that handles your electronic mail, takes care of your in basket, organizes your filing, manages your time, schedules your appointments, processes your words - and even integrates PCs. Personal Productivity Center.

1987

Your job is developing Unix system applications. Ours is helping you do it more successfully. Series 300, 500 and 840.

The Graphics Gallery makes winning presentations. Here's graphic proof. What if...Graphics Gallery.

From excess.....To access. What if... your users could easily access IMAGE/3000 data? Information Access.

Order HP workstations. Save $1.89 (image of a bottle of aspirin). Bundled PC workstation solutions from Hewlett Packard. Vectras.

Different Strokes for Different Folks. RuggedWriter and 256X printers.

Now, unlock the power hidden in your database. Report Writer/V, DBchange/V, HPSQL/V.

Announcing a great way to power up your HP 3000! Purchase a board-swap upgrade and get an HP Vectra 3000 PC and valuable PC software at no additional cost. What if....3000 upgrade.

Hewlett-Packard desktop publishing. Because no desk should be an island.LaserJet, ScanJet.

The Bottom Line. When you are looking to invest in your business for less, but want the best value for your dollar.....consider the alternative. Remanufactured equipment from Hewlett-Packard. Peace of mind that only Hewlett-Packard can offer.HP Remarketing.

How to install our office networking system. How to expand our office networking system (two hands holding RJ45 plugs).StarLAN.

HP networking. We connect offices, cities or countries. Like clockwork. What if....Networking.

What if you could get a high capacity, high performance disc drive which takes up very little space? 7937 disc drive.

Underachiever (image of an IBM PC). Using a PC merely as a stand-alone is rather like using a race car to fetch the groceries. A severe case of under-utilization. Personal Productivity Center.

Now, serve all you Series 37 users faster. Micro XE Board Upgrade.

Announcing our most advanced link yet. HP AdvanceLink. The right connection. AdvanceLink.

HP Precision Architecture gives you an almost unfair advantage. We never stop asking What if.....9000 Model 840S.

If your business grows, can your computers grow with you? (3000 family). Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

1988

We've reduced the Oracle benchmark by 85%. Series 800.

HP Predictive Support can give your HP 3000 a more complete medical. Every day. What if....HP Predictive Support 3000.

HP LaserRX. When you want to see both the forest and the trees. What if......HP LaserRx 3000 Support.

Now you can get more performance with bigger savings in a smaller space. What if......7937 disc drive, 7980 tape drive.

What if you could focus the combined power of your HP 3000s and PCs on your organization's toughest challenges? Business System Plus from Hewlett-Packard. The most complete HP 3000 and PC integration ever. Page 1. Page 2. Page 3. Page 4.

Take Graphics Gallery for a desk drive. What if......Graphics Gallery.

Portrait of a family committed to Unix system standards. We never stop asking What if......Series 300, 500, 800 and Integral.

You usually have to pay more for experience. Not any more. What if......HP Remarketing.

Hewlett-Packard Support. The difference between getting by and getting ahead. What if......HP Support.

All Tastes are not Alike. What if......5.25-inch disc drives.

What if there were more powerful forces at work? Introducing the full range of Vectra PCs from Hewlett-Packard. What if......Vectras.

Speed and endurance you can bet on. What if......RuggedWriter printer.

Dedication. The difference between HP and other terminals. What if......700 Series Terminals.

The most complete HP 3000 and PC integration ever now costs less than ever. What if......Business Systems Plus, StarLAN.

Now when you buy seven 700 Series terminals, you get an eighth one free. What if......700 Series Terminals.

If we can't prove it, we'll eat our words. How can we be so confident?Precision Architecture on Series 800. Unrivalled performance, ready for the future, advanced design. Precision Architecture on Series 800 Back Page.

Since we issued our challenge our demonstration engineer's diet hasn't included words. Series 800.

Mirage and HP PaintJet; a great combination. PaintJet printer.

1989

Compete. Dominate. 3000 Precision Architecture.

Complete integration with HP AdvanceLink could give your PCs ideas above their workstation. AdvanceLink.

Galileo examined an assortment of magnifying lenses and asked, "What if.....". At Hewlett-Packard, we never stop asking, "What if...." HP Labs Recruiting.

Trade up to Hewlett-Packard's best. And save $100. 700 Series terminals.

A better way to merge text and graphics (on HP 3000/900). FrameMaker.

Who says you can't improve on a good thing? The remanufactured products solution from Hewlett-Packard. Remarketing.

Enjoy the efficiencies of PC integration and avoid its headaches. With HP's better way. Page 1. Page 2. Page 3.

HP NewWave was designed to get all your software talking. All the clamor from the media is purely coincidental. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.



1990s

1990

This is an Advertisement About HP's Leadership in Unix. Cites IDC information on the Unix market. These are too.

Now, HP terminal emulation connects to your station.AdvanceLink.

If your equipment list is long, and your cash is short.....choose HP's remanufactured products.Remarketing.

Monet, not money. Who says fine art is out of reach?PaintJet printer.

Tomorrow morning, it's business as usual. You can rest assured when your HP 3000 systems are covered by the HP Disaster Recovery Program.Disaster Recovery.

A free LaserJet is the last reason to buy HP PCs. Vectras.

Hewlett Packard LaserJet III. A better way to dot your i's.LaserJet III printer.

The case for Hewlett Packard's legal solution can be heavily supported by the evidence.LaserJet III and Vectra 386.

How to get your weekly looking as good as any daily.ScanJet Plus Vectra 386.

Hewlett Packard's native Unix access to IBM means you don't need gateways.AdvanceNet.

If you think the LaserJet III is great, you'll automatically like the new LaserJet IIID. Page 1 . Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Great price. Great looking. Great looking price. HP DeskJet 500. Page 1 . Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

How to tell a great idea from a flop in 60 seconds or less. The new HP Apollo graphics workstations make it quick and easy. Page 1 . Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Sometimes, sharing will slow you down. And sometimes it'll get you there faster. The 17 ppm LaserJet IIISi printer. Page 1 . Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Other laser printers play with one standard dot size. HP makes it a whole new ball game. Introducing the new LaserJet III, with resolution enhancement technology.Page 1 . Page 2 .Page 3. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

At last, a new HP LaserJet just for you. The new HP LaserJet IIP.Page 1 . Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Introducing the most powerful software since software. HP NewWave software. The software the MS-DOS world has been waiting for.Page 1 . Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Now you can afford to show your true colors. PanitJetXL Page 1. PanitJetXL Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

HP X-Terminals let you add and subtract at the same time. X-Terminals. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

How to give everyone in your group a workstation. The new Apollo Series 2500. Only $3990. Apollo 2500. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Tom bought Hewlett Packard long before he bought PCs. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

1991

Let the rest of the world see how good you are. With office productivity applications for your HP-UX and Domain/OS workstations.IslandWrite, Draw and Paint, Wingz.

HP consumates merger with Sun, DEC and IBM. Introducing the enhanced DTC from Hewlett-Packard.DTC.

Another pat on the back for HP 3000 owners. "Hewlett-Packard cleans up in mini sweepstakes" - Computerworld. 3000.

With HP TurboSTRORE XL-II, this is the proper position to back up an HP 3000 (man sleeping in bed). TurboSTORE.

It isn't really remanufactured, unless it's HP remanufactured. Remarketing.

LanProbe brings intelligence to network monitoring. Now, there's a way to stay on top of your Ethernet LAN. LanProbe.

The 95LX palmtop from Hewlett-Packard. Now, Lotus 1-2-3 is as easy as A-B-C. 95LX palmtop.

Thousands? Tens of thousands? Millions? How much can you save your company simply by using your present systems better? And how will you know unless you ask?HP Consulting.

HP GlancePlus, your watchdog for performance problems. 60-day free trial.GlancePlus.

With HP's enhanced OCR capabilities, it's easy to make chocolate moose. ScanJet Plus. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Whoops, guess who's just seen the latest IDC Unix survey? Big picture of a frowning sun.

Why it's critical to choose your company carefully when moving into Unix. Commitment to open systems. Another example of Hewlett Packard peace of mind.Three guys in suits.

For mission critical applications, you need the PCs that were rated number 1. Vectras. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

People are always looking for affordable ways to make a better impression. Tell them about the new LaserJet IIIP. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

I don't think we're in Kansas anymore Toto. The new HP ScanJet IIC opens up a whole new world. With better black and white and color. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Some days you have all the time in the world. And some days, you need the new 17ppm LaserJet IIISi. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

What gives you icons and folders, is easier than Windows, and comes with $25 back? NewWave for Windows. NewWave. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

You're one of millions who started with this vision of productivity......(see a box of Microsoft Windows).....and are about to discover how to actually achieve it. NewWave. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

For mission critical networking, you need the PC servers rated Number One. Vectra Servers. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

1992

Introducing fast relief from clicker shock. Dashboard - the fastest way to work in Windows. Dashboard. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Stone (NCD 17c X Terminal, 29,000 X Stones). Milestone (HP RISC X Station. 86,000 X Stones). X Stations.

When we say we have the fastest relational database for your HP system, you can bet on it. ALLBASE-SQL.

If you think your HP 3000 isn't the best insurance against unexpected changes, think again. 3000.

Are you still in the dark when it comes to network backup? OmniBack.

Print management, network wide. Simple. OpenSpool.

If you think upgrading your HP 3000 is a waste of energy, think again. 3000.

If you think your HP 3000 isn't on the cutting edge of fashion, think again. 3000.

HP Software Vendor lets you control all the PC software on your network from one location. HP Software Vendor.

If you think reengineering with HP 3000s won't control business pressures, think again. 3000.

I'd recommend an HP DeskJet to everyone but my competitors. HP DeskJets. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Remember the last time you slept like this? Introducing reliable DAT storage from HP. JetStore. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

The new HP LaserJet 4. The new number 1. LaserJet 4. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Here. There. Everywhere. The HP DeskJet Portable - $599. DeskJet printers make it happen. DeskJet Portable. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

HP's entry-level LaserJets open up no end of possibilities. LaserJet IIP Plus and IIIP. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

The PC was invented to make life easier. What went wrong?. NewWave. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Other laser printers play leapfrog trying to catch up with the HP LaserJet. Introducing the HP LaserJet 4. Good luck, fellas! Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

What's the only real difference (between an HP RISC X Station and a Sun SPARCStation IPX)? $5000. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

Now, we're calling the shots. HP's new low priced PCs don't surrender features. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

1993

Easy is using 32-character names. NewWave. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

We're not saying our Welcome Back Program is the best way to extend the life of your MPE V system. Our customers are. 3000.

We're not saying our Welcome Back Program is the best way to extend the life of your Domain system. Our customers are. 400 Series.

PC power. Simple administration. It's the best of both worlds. Windows Clients.

It's better to count on the HP 3000 (instead of counting sheep). 3000.

Softbench Adapts to Your Changing Environment. Softbench. Contributed by Evan Rudderow.

Try the first in a line of killer HP performance tools free for 30 days. GlancePlus.

Hewlett-Packard computer systems helped Spalding's worlwide revenue grow four times faster than the industry average. 3000.

Hewlett Packard computer systems help General Mills crunch their delivery schedules. So you get your Wheaties even fresher. HP 3000. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

No one can equal the best selling color X Stations. More people have bought HP color X Stations than any other color X terminal. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

HP's PaintJet XL300. Now, brilliance doesn't require genius to install. PaintJet XL300. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

I wanted fast printing; they wanted color. With the new HP DeskJet 1200C, everyone's happy. DeskJet 1200C. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

The new HP LaserJet 4Si. The first printer that adapts to your environment. LaserJet 4Si. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

There is an easier way to get text into your computer. HP ScanJets. ScanJet IIP. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

1994

Put the best into your printer and get the best out. HP Supplies. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

The HP LaserJet 4. For documents people will never forget. LaserJet 4. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

HP LaserJets let you manage your network printing at a glance. LaserJet 4Si. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

HP X terminal on your Sun workstation?. Perhaps you'd better have a seat. Page 1. Page 2. Contributed by Mark Brennan, Ireland. http://www.1000bit.com/.

And You Thought HPDIRECT Only Sold Cables. HPDIRECT. Contributed by Evan Rudderow.

1995

There's a difference between being on the internet and taking your business to it. What computing solution do you have? HP Internet Solution. Contributed by Evan Rudderow.


Eleven of the earlier ads were contributed by Bob Rosenbloom. Please contact us if you have an HP print ad that we can use.


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